Resources

Field notes on outbound that converts.

Practical writing on prospecting, scoring, deliverability and campaign messaging — from the team building Flye.

The first posts are being written

There is nothing published here yet — we would rather keep this page empty than fill it with filler. In the meantime, the product pages explain how each part of Flye works, and you can always ask us directly.

On the list

  • Writing an ICP that actually narrows your list
  • What lead scoring should and should not decide
  • Deliverability basics: SPF, DKIM and DMARC in plain terms
  • Buying signals worth monitoring — and the ones that are noise
  • Follow-up sequences that do not read like follow-up sequences

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